Year: 2023
Project: Brand Identity Guideline & Pop - Up Store
The creation of a temporary brand space for a sustainable women‘s golf clothing brand "Ocean Meets Green".
Factors, such as efficient transportation, uncomplicated assembly, affordability and sustainability played an important role in the design of the pavilion.
Concept:
The pavilion sits on an open, green space and its undulating, wave-like roof structure seamlessly mimics the surrounding natural environment. The structure features three large openings, which provide glimpses inside and frame views of the outdoors from within. Customers can enter and exit the pavilion through any of the openings, allowing them to experience the store in a variety of ways. The central area of the pavilion serves as a changing room, and its prominent location at the center stage emphasizes its importance.
Shapes of nature.
